You’re sending an email, or creating a new page on your intranet instructing people to download a file.
You can always just link to an image or document and then have people figure out how to download it themselves. But methods of downloading vary by browsers and versions and content types (images vs PDFs, for example) so it’s much easier to just provide a link to users that automatically initiates the download for them regardless of context.
Note: This downloads to their default download folder/location.
Using a direct download link will save them some time by providing a one-click download option. No need to right-click-save-as, or save-and-name.
Simply add the word “download” after the href URL before closing the tag.
...www.sharepointlibrarian.com" download>Download here!</a>
For example, if I want people to download the print icon below I would link it in my HTML-formatted email or on my webpage/intranet using the script following it. The red text could be an image (download button?) or text like “Download the icon.”
<a href="/wp-content/uploads/2019/01/print.png" download><img src="https://sharepointlibrarian.com/wp-content/uploads/2019/01/print.png"></a>
And for a PDF I don’t want opened in the browser, it might look something like
Download the latest newsletter
<a href="/wp-content/uploads/2019/01/DownloadMe.pdf" download>Download the latest newsletter</a>